INTRODUCTION TO BUSINESS ECONOMICS
Aim of the course
The aim of this course is to provide students with theoretical and applied knowledge on business and general management.
The course examines the main strategic and operational activities of the firm. It aims to provide (a) a framework of the strategic business activities through the analysis of alternative strategic paths; (b) the analytical tools used to understand the characteristics and the evolution of industrial sectors; (c) a basic knowledge of the financial statement and the accounting process.
During the course, traditional lectures will be integrated by innovative teaching approaches such as cases discussion, manager’s seminar and business game.
Key learning objectives
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Demonstrate an understanding of and familiarity with the world of business and its terminology.
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Identify and define the firm’s competitive environment
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Acquire knowledge and tools to understand how to design and implement a business strategies
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Describe the responsibilities and significance of the main organizational function
- Explain the basic accounting process and interpret the three primary financial statements.
Grading
The grade is based on a written exam. The exam will be structured as follows:
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Closed ended questions
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Open ended questions: students are asked to write a short paragraph on a
topic. List of open-ended question will be communicated in advance.
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Exercises on how to record business transactions