The course aims to develop knowledge about the impact of IOT and ubiquitous computing on society, on customer experience and ‘liquid’ customer behaviour, to build a 'digital marketing mindset', to develop basic competencies and skills to design customer-centric services, within Digital Transformation strategies and knowledge of ethical issues in Marketing
Perfil de usuario
Detalles de usuario
- Dirección de correo
- dpadua@luiss.it
- País
- Italia
- Ciudad
- Rome
- Zona horaria
- Europe/Rome
Detalles del curso
- Perfiles de curso
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2024/2025
- Master in Horeca Trade Management a.a. 2022/2023
- Master in Marketing Management - Major in HoReCa Trade 21_22
- Master in Marketing Management - HoReCa Trade Management - 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2018/2019
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2019/2020
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2021/2022
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2022/2023
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2023/2024
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Miscelánea
Actividad de accesos
- Primer acceso al sitio
- lunes, 11 de febrero de 2019, 17:27 (5 años 273 días)
- Último acceso al sitio
- jueves, 18 de abril de 2024, 15:18 (205 días 11 horas)