The course aims to develop knowledge about the impact of IOT and ubiquitous computing on society, on customer experience and ‘liquid’ customer behaviour, to build a 'digital marketing mindset', to develop basic competencies and skills to design customer-centric services, within Digital Transformation strategies and knowledge of ethical issues in Marketing
Profilo utente
Dettagli dell'utente
- Indirizzo email
- dpadua@luiss.it
- Nazione
- Italia
- Corso di Studi (CDS)
- Rome
- Fuso orario
- Europe/Rome
Dettagli corso
- Profili corso
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2024/2025
- Master in Horeca Trade Management a.a. 2022/2023
- Master in Marketing Management - Major in HoReCa Trade 21_22
- Master in Marketing Management - HoReCa Trade Management - 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2018/2019
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2019/2020
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2020/2021
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2021/2022
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2022/2023
- DIGITAL MARKETING TRANSFORMATION & CUSTOMER EXPERIENCE 2023/2024
- Visualizza altro
Attività di autenticazione
- Primo accesso al sito
- lunedì, 11 febbraio 2019, 17:27 (5 anni 273 giorni)
- Ultimo accesso al sito
- giovedì, 18 aprile 2024, 15:18 (205 giorni 11 ore)