Mario Benassi is Full Professore of Management and Business Administration at the Department of Economics, Management and Quantitative Studies, University of Milan. He’s Dean of the Master Program in Management of Innovation and Entrepreneurship, where he teaches Business Plan and Start-up as well as Innovation and Entrepreneurship. He has authored and coauthored more than ninety articles and books on innovation. His main research interests are new organizational forms, management of intellectual property rights and start-up companies.